Forma
Vintage

A vintage brand built from scratch in one week.

Forma is a self-initiated brand proving what happens when strategy, design, and execution align. Built entirely in-house, from brand identity and logo design to editorial product photography and Etsy storefront, Forma launched in a single week with a clear vision: curated vintage home goods positioned at the intersection of nostalgia and modern elegance.

The results speak to the strength of the foundation: a 46% sell-through rate and perfect 5-star reviews across all active listings. Every element — the geometric "F" mark, the warm cream and brown palette, the styled product photography — was intentionally designed to feel discovered, not manufactured. Forma is both a functioning business and a live portfolio piece, demonstrating what Alora Labs builds for clients: cohesive brand presence from concept to launch.